Yooter Drives Dedicated Server ROI

Digital marketing is a booming business—and the number of digital marketing agencies is likely to double in the next few years as advertisers shift more of their dollars from traditional channels to the web. In this ultracompetitive world of digital opportunity, creative agencies need every advantage they can find.

Yooter Interactive Marketing, a Pottsville, Penn.-based digital marketing agency that offers SEO, social media marketing, pay-per-click advertising, and development services, needed to drive down costs on data environments for testing web-based infrastructures and apps for its clients. Weary of high prices and customer services issues at RackSpace, Yooter turned to ServerPronto for affordable, reliable dedicated hosting.

“ServerPronto servers are inexpensive and work well, so we can build a very robust and secure infrastructure for testing,” says Roger Wehbe, president of Yooter. “I have about 40 servers with ServerPronto—and I often recommend these servers to my clients when our work is complete.”

Offering Clients Value-Added Service

Yooter has been using ServerPronto’s dedicated hosting since 2005. ServerPronto’s dedicated servers are an economical choice for providing an exclusive set of resources solely devoted to Yooter’s IT needs. For example, ServerPronto’s bare metal servers offer increased performance, greater security and exclusive use of the servers system and network resources.

After working with various dedicated hosting companies over the past decade, Wehbe is convinced ServerPronto is the best solution for his firm—and for his clients. He offers a scenario from his digital marketing world: If a client has a $30,000 budget for building out infrastructure and launching a web app and opts for RackSpace, there is little money leftover for actual development. Rackspace hosting eats up most of the budget. With Rackspace, he says, the client would wind up with a stack of blank servers.

“ServerPronto load speeds are almost identical to Rackspace and the response time from customer support is faster—and yet ServerPronto’s cost is a fraction of RackSpace and other providers,” Wehbe says. “ServerPronto makes it possible to tap into a robust server solution that actually works within budget.”

Once a development project is complete, Wehbe tells his client the work was built and tested on ServerPronto servers. He offers to configure the same infrastructure for the client on their own ServerPronto server, a unique value-add for his clients that saves his customers thousands of dollars.

A customer for nearly a decade, Wehbe says his experience with ServerPronto has improved steadily over the years. In the early days, he waited 24 hours for a response to support e-mails. Now, he sees answers from ServerPronto techs in as little as 15 minutes. He feels comfortable recommending his clients to ServerPronto because he knows they are in good hands. Wehbe appreciates that ServerPronto helps his clients get up and running quickly. ServerPronto offers one-hour provisioning in its SSAE 16, SAS 70 data center. The company also offers 24/7 customer support and a 100% uptime service level agreement.


Paying a Fraction of RackSpace Costs

“At RackSpace, the same server cluster would cost 20 times what we pay ServerPronto and RackSpace’s performance isn’t 20 times better—it’s about the same,” Wehbe says. “ServerPronto offers all the same benefits as RackSpace in a reliable, secure environment for a fraction of the cost.”

With his stellar experience, Wehbe has become somewhat of a ServerPronto evangelist. When he finds out his clients are on RackSpace, he flatly tells them they are spending too much money and sends them directly to ServerPronto.

“The average server at RackSpace is $1,000 a month, including a support package,” Wehbe says. “With ServerPronto, it’s under $100. You can do the math.”

Learn More About Yooter Interactive Marketing
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