If you run a website, hopefully, you already know what SEO (search engine optimization) is and why it matters. What you may not know, though, is the role servers play in where your page ranks in Google.<\/p>\n
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The uptime of your site is directly influenced by your server. In fact, it\u00e2\u20ac\u2122s the only factor that plays a role.<\/p>\n
What is uptime? It refers to how often your site is accessible. You\u00e2\u20ac\u2122ve probably been to a website when it was down before\u00e2\u20ac\u201dthere was nothing but a message telling you as much and apologizing. Even if you haven\u00e2\u20ac\u2122t, you\u00e2\u20ac\u2122ve definitely heard of sites crashing before.<\/p>\n
This is never a good thing. If you\u00e2\u20ac\u2122re running an eCommerce site, it\u00e2\u20ac\u2122s not bringing in a single dime when it\u00e2\u20ac\u2122s down. If you sell space to advertisers, you may even owe them a refund when your site isn\u00e2\u20ac\u2122t up. Those of you in competitive markets may lose competitors they never get back.<\/p>\n
As we mentioned above, uptime depends on your server. The vast majority of the time sites crash because they get an overwhelming amount of traffic and simply can\u00e2\u20ac\u2122t support it.<\/p>\n
Think about a boat. If too many people try to get on it, eventually it\u00e2\u20ac\u2122s going to sink, right? That\u00e2\u20ac\u2122s because it was only made for so many passengers. This is how servers work too.<\/p>\n
Another huge factor that will decide your site\u00e2\u20ac\u2122s success and depend solely on your choice of servers is speed.<\/p>\n
More and more, people have lost patience in sites that don\u00e2\u20ac\u2122t load quickly. Typically, the number is around three or four seconds. If you hope a visitor will wait longer than that for a page to load, you\u00e2\u20ac\u2122re going to be disappointed.<\/p>\n
In case you\u00e2\u20ac\u2122re skeptical, Google agrees. Back in 2010, they were very clear that they\u00e2\u20ac\u2122d start considering a site\u00e2\u20ac\u2122s speed in their algorithm. Obviously, they don\u00e2\u20ac\u2122t want to send their users to a site that will test their patience. Although we don\u00e2\u20ac\u2122t know Google\u00e2\u20ac\u2122s exact expectations, it\u00e2\u20ac\u2122s safe to say that the quicker, the better.<\/p>\n
SEO generally refers to what you put online. Keywords still matter, for one. Backlinks from other sites are hugely important too. There are a number of other elements that are significant and they all add up to a dizzying array of options for increasing your website\u00e2\u20ac\u2122s exposure.<\/p>\n
However, when it comes to your server, the strategy is fairly simple. Invest in a dedicated server and this side of SEO will be taken care of. Dedicated servers offer users the resources to keep their sites up and running and, because they don\u00e2\u20ac\u2122t share space with other sites, moving quickly.<\/p>\n
Until your site runs on a dedicated server<\/a>, expect its SEO to suffer to some degree. Fortunately, this option is more affordable than ever and we can help you take advantage of it right away. How affordable is it?<\/p>\n